The Salty Droid in The Telegraph
Quote:
"The whole internet marketing industry plays on people's ignorance. The offer is always the same: there's this cool area of the web where all the growth is happening that you need to find out about - but it's never very specific.
"People are often lured by a free product like an ebook or a webinar, but this is only the beginning of the funnel, the aim is always to get you to buy two-day seminars or year-long mentoring programmes that can end up costing people tens of thousands of pounds."
'You can make six figures' - we test internet marketing claims - Telegraph
Re: The Salty Droid in The Telegraph
Yeah, this is good JTMT!
Something I've been trying to wrap my head around.
See, I've just got turned on to Gary Halbert's writings. I've been reading a lot of his old newsletters. The guy is/was a genius - no question about it.
What I'm puzzling over is this.
Halbert was writing in the 70's and 80's using direct mail. What if Halbert were alive today, in the age of the Internet, and starting out?
What route would he take? Direct mail or the Internet?
From what I observer, the Internet for a large part is a lot like MLM - just a bunch of sellers trying to sell other sellers.
Is there a place for direct mail today? The price of a stamp is up around $1 now. Would it be profitable?
Dunno on that one. :RpS_smile:
Re: The Salty Droid in The Telegraph
Quote:
Originally Posted by
Doc Bunkum
Yeah, this is good JTMT!
Something I've been trying to wrap my head around.
See, I've just got turned on to Gary Halbert's writings. I've been reading a lot of his old newsletters. The guy is/was a genius - no question about it.
What I'm puzzling over is this.
Halbert was writing in the 70's and 80's using direct mail. What if Halbert were alive today, in the age of the Internet, and starting out?
What route would he take? Direct mail or the Internet?
From what I observer, the Internet for a large part is a lot like MLM - just a bunch of sellers trying to sell other sellers.
Is there a place for direct mail today? The price of a stamp is up around $1 now. Would it be profitable?
Dunno on that one. :RpS_smile:
Gary Halbert passed away a few years ago. I had lunch with him and a few other people before he passed away.
For some reason I remember that he ordered a diet coke.
That was before I discovered the Salty Droid and began waking up to the bogusness of the $2,000 product launches,
ridiculously overpriced marketing seminars and coaching.
Gary was an odd man. He was a big fan of many of the people the Salty Droid attacks.
Here he is speaking at Ken McCarthy's System Seminar which focuses on Internet Marketing:
http://www.youtube.com/watch?v=KEyG-5R5prw
I also remember people giving Halbert various topics live and him whipping of direct copy headlines
off the top of his head. Impressive, but scary at the same time.
If I'm not mistaken, didn't he have newsletters that combined various types of marketing - voicemail, directmail, fax, etc? I'm sure he wouldn't leave online marketing out of that mix.
Re: The Salty Droid in The Telegraph
Quote:
Originally Posted by
JustTooMuchTime
Gary Halbert passed away a few years ago. I had lunch with him and a few other people before he passed away.
For some reason I remember that he ordered a diet coke.
That's awesome! I would like to have met the guy
Quote:
Originally Posted by
JustTooMuchTime
Gary was an odd man. He was a big fan of many of the people the Salty Droid attacks.
From what I read that he was a real ecentric - both brilliant and dysfunctional at the same time - a flawed genius.
Quote:
Originally Posted by
JustTooMuchTime
I also remember people giving Halbert various topics live and him whipping of direct copy headlines off the top of his head. Impressive, but scary at the same time.
I guess he truly was a genius in his field - as some describe him - a God given talent.
Quote:
Originally Posted by
JustTooMuchTime
If I'm not mistaken, didn't he have newsletters that combined various types of marketing - voicemail, directmail, fax, etc? I'm sure he wouldn't leave online marketing out of that mix.
As Halbert tells it...
Quote:
Back in September of 1986, I began publishing a newsletter cleverly called The Gary Halbert Letter. The subscription price was $195.00 per year and, with very little promotion, I soon had readers in more than 50 countries. Then, I started offering a Lifetime Subscription for $2,855.00.
And, guess what? It wasn't long until nearly all my subscribers were Lifetime Subscribers!
As I said, the guy was good at writing. And his material must of had value for people to fork out that kind of money. But later in life he must have had an epiphany because he goes on to say...
Quote:
So, I got to thinking, "Well, hell... if what I write helps people this much, it should be available to everyone... even if... they can't afford to subscribe to my newsletter." Therefore, I've put all my newsletters (with some very sparse editing) right here on this website... for... everyone in the world... to read...
Absolutely Free!
And, yep, the material is right there on The Gary Halbert Letter - a massive volume of reading material to work your way through.
Quote:
Originally Posted by
JustTooMuchTime
That was before I discovered the Salty Droid and began waking up to the bogusness of the $2,000 product launches,ri diculously overpriced marketing seminars and coaching.
As I said, this guy is good. I'm not one to heap undue praise, but as far as I'm concerned, this guy's the real deal - despite what Salty says about him on his site! :RpS_smile:
