Re: Tupperware IS a multi-level marketing company!
As for your question, I think companies like Tupperware started utilizing the MLM business model because new reps would sign up and there was a rep that may have put a lot of effort into getting these reps to sign up.
That's called recruiting. Sales reps at traditional companies sell their wares. The company watches markets and territories, and when demand warrants it, do their own recruiting.
However, the rep that introduced them to Tupperware and helped them out received no incentive or rewards for doing so.Hence why they implemented a system where you were rewarded for your recruiting efforts.
I suspect it was the reverse. Again, traditional sales companies do not work that way.
A half-truth is a whole lie.
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