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Thread: Market America/SHOP.com - The Unfranchise

  1. #1
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    Market America/SHOP.com - The Unfranchise

    Somebody asked me about a company called Market America. I'd never heard of it and didn't see a thread here dedicated to the company, so I'm starting one.

    Here's the website: Market America - Built on Product Powered by People - Market America

    Here's their claim:
    "Market America and SHOP.COM are changing the way people shop and changing the economic paradigm so everyone can become financially independent by creating their own economy."
    Here's the page about their "UnFranchise" business model:
    The-Unfranchise-Business - Market America

    I'm currently going through the article here:
    Market America - RationalWiki

    and the sources it references, keeping in mind some of the articles are older and still need to check to see if the facts/comp plans/training material expenses mentioned in the article are the same or similar today.

  2. #2
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    Re: Market America/SHOP.com - The Unfranchise


    The Market America career manual says that over 50 percent of distributors make $1 to $1,000 per year, not exactly life-changing numbers. And that doesn't include "inactive" distributors, those who are no longer buying product monthly.


    Guess we can conclude that 50% are too lazy to follow instructions almost insuring a six figure passive income in MLM.

    Another, very unlikely but I'll chuck it out scenario is that like every other MLM less than 1% make anything close to being considered a living and do so at the expense of the 99%.


    All 180,000 Market America distributors are set up with their own e-commerce portal, a customized Market America website.

    Then when they can't sell the crap they have loaded into their garages to get a bonus they head over to EBAY to sell what they can.

    EBAY Market America.JPG


    Joining costs $139 and requires monthly purchases of about $100 in product and $20 in monthly Web support. A new distributor is also required to purchase products with a "Business Value" (BV) of 300, the equivalent of about $700.

    If it sounds expensive and confusing, that's because it is. The total costs of becoming a Market America distributor are close to $900, and if you don't keep buying Market America product, or keep selling it steadily, your account becomes inactive and you can't qualify for bonuses, which is where the real money is made


    Sounds like you have to become a customer? This is so confusing, I thought I was becoming a business owner?

    Market America's American Dream Machine - Businessweek

    This is sort of funny...


    Back in 2000, I responded to a "business opportunity" ad in a newspaper in Bellingham, WA. It turned out to be for Market America, which touted itself as being one of the best business opportunities in America. I attended these overly enthusiastic meetings which employed cult-like brainwashing techniques, group pressure, and sensational promises.

    Market America Exposed: Misleading False Claims | Blog of The Happier Abroaders

    Considering...

    According to Anthony Askers VP of Communications this sort of advertising is not permitted without the company's consent, yet FOX 6 found it occurring on Craig's List. I am shocked as I though Herbalife had the market cornered on this sort of bait and switch faux advertising.

    Fake Craigs List Ads.JPG

    https://localtvwiti.files.wordpress....-fox-6-now.pdf
    "It's virtually impossible to violate rules ... but it's impossible for a violation to go undetected, certainly not for a considerable period of time." Bernie Madoff
    https://www.facebook.com/pages/Scam-...98399986981403

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  4. #3
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    Re: Market America/SHOP.com - The Unfranchise

    No business is perfect, and it's safe to say that Market America is not perfect, either. However, you need to at least have the facts correct, and then from there you can form opinions based on the facts, your experiences, and other people's experiences.

    To register a business with Market America, it is $129.95, not $139 as stated. The only "purchasing requirement" in order to maintain an active business is to retail $200 every three months and have an active subscription with Market America. There are advantages to ordering products on a monthly basis, such as accruing your business volume for 365 days, but it is not a requirement. I am not trying to parse words, but I am just being as precise as I can. You might say "well, you need to order monthly in order to qualify for bonuses", and even that wouldn't be completely accurate. It would certainly make it EASIER to qualify for bonuses. Talk to any business owner who has ever been in retail - businesses usually have a minimum monthly, from cellphone cases to prom dresses. The difference is that their monthly minimums are thousands of dollars in products, not $100 in products.

    The $20 monthly charge for "web support" as you called it is probably a bit more comprehensive than what the term may imply. It is access to a back office system that allows you to place/view/track orders, run reports, manage customers and business partners, download sales/marketing materials, access our training system, and access audios, among many other business functions.

    The total cost for becoming a distributor is not $900 as stated, but rather with one of four different fast start kits, comes out to be $399 + tax with free shipping. It DOES come with 300 BV of products as stated. This will capitalize the business for close to 3 months, AFTER which the monthly purchasing option becomes relevant.

    It is true that not everyone who starts a business with Market America will make money, but the same is true of any other business in the world. I have been a Market America UnFranchise owner for 4 years, and I have seen how the business has been well-run by certain individuals, and poorly run by other individuals. Even for myself, for the first couple years I ran it poorly and had poor results, and in the last couple years I have run it much better, and have much better results.

    Hope this helps!

    Quote Originally Posted by ribshaw View Post

    The Market America career manual says that over 50 percent of distributors make $1 to $1,000 per year, not exactly life-changing numbers. And that doesn't include "inactive" distributors, those who are no longer buying product monthly.


    Guess we can conclude that 50% are too lazy to follow instructions almost insuring a six figure passive income in MLM.
    Another, very unlikely but I'll chuck it out scenario is that like every other MLM less than 1% make anything close to being considered a living and do so at the expense of the 99%.

    All 180,000 Market America distributors are set up with their own e-commerce portal, a customized Market America website.

    Then when they can't sell the crap they have loaded into their garages to get a bonus they head over to EBAY to sell what they can.

    EBAY Market America.JPG

    Joining costs $139 and requires monthly purchases of about $100 in product and $20 in monthly Web support. A new distributor is also required to purchase products with a "Business Value" (BV) of 300, the equivalent of about $700.

    If it sounds expensive and confusing, that's because it is. The total costs of becoming a Market America distributor are close to $900, and if you don't keep buying Market America product, or keep selling it steadily, your account becomes inactive and you can't qualify for bonuses, which is where the real money is made


    Sounds like you have to become a customer? This is so confusing, I thought I was becoming a business owner?

    Market America's American Dream Machine - Businessweek

    This is sort of funny...


    Back in 2000, I responded to a "business opportunity" ad in a newspaper in Bellingham, WA. It turned out to be for Market America, which touted itself as being one of the best business opportunities in America. I attended these overly enthusiastic meetings which employed cult-like brainwashing techniques, group pressure, and sensational promises.

    Market America Exposed: Misleading False Claims | Blog of The Happier Abroaders

    Considering...

    According to Anthony Askers VP of Communications this sort of advertising is not permitted without the company's consent, yet FOX 6 found it occurring on Craig's List. I am shocked as I though Herbalife had the market cornered on this sort of bait and switch faux advertising.

    Fake Craigs List Ads.JPG

    https://localtvwiti.files.wordpress....-fox-6-now.pdf

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