Quote Originally Posted by path2prosperity View Post
Very good point "ET". Rugby was an up market public school market until it got wide TV coverage. The Twickenham crowds were from all walks of life and the number of women who attend has increased dramatically. Those who can not afford tickets watch in pubs, clubs and resturants but they are allo the same fans and spend like the very well heeled.

lf there is a marketer with good contacts in sports journalism he or she shoud be on to a winner. Local papers, tv and radio stations in Wembly would be a starting point. It may be worth contacting the Evening Standard.
Knew there had to be at least one smarties who brings up the Rugby World Cup today....

Oh well....New Zealand were the better team on the day and deserve to be wold champions...