Getting a lot of press...

http://www.amazon.com/Confidence-Gam...onfidence+game

"Consumer fraud in America has risen by more than 60% since 2008; online scams have more than doubled. The most common con involves fake weight loss products, but some ploys are more ambitious"

http://www.nytimes.com/2013/03/10/ma...anted=all&_r=0