Soapboxmom
06-09-2011, 05:05 PM
Network Marketing Curriculum and Center for Servant Leadership Added by Bethany College
http://www.bethanylb.edu/images/spacer.gif April 5, 2011
CONTACT Robert Carlson (carlsonr@bethanylb.edu), (785) 227-3380, ext. 8167
NETWORK MARKETING CURRICULUM AND CENTER FOR SERVANT LEADERSHIP ADDED BY BETHANY COLLEGE
LINDSBORG, Kan.— Bethany College will add a new network marketing curriculum in fall 2011. The program was created through Bethany’s new Center for Servant Leadership that promotes the awareness, understanding, and practice of servant leadership by individuals and organizations.
Bethany is the first institution to offer network marketing as a major. The program’s mission is to promote integrity, trust, and transparency in network marketing. Network marketing is an emerging business model that is under-represented in business education.
Robert Carlson, M.B.A., professor and chair of business, says, “Entrepreneurs have not been taught how to correctly use network marketing. This has led to many using unethical, unsustainable, and nonproductive network marketing business models. We want to fill the education gap and teach students how to use the foundations of servant leadership to successfully and honorably operate a network marketing business.”
The curriculum includes both classroom education and experience-based practicum with network marketing mentors. Students will learn business practices, planning requirements, compensation plan variables, product distribution processes, marketing and advertising methods, and industry trends.
Bethany will offer both a major in marketing with emphasis in network marketing and a certificate in network marketing. The major is earned with 56 to 57 credit hours, and the certificate is earned with 15 credit hours.
The Center for Servant Leadership was founded on Robert Greenleaf’s characteristics of a servant leader, and its objectives include instilling servant leadership as an interdisciplinary activity, emphasizing responsibility to community, developing leadership skills, and creating sustainable funding sources for program activities. Servant leadership is one of Bethany’s five core values.
The Center will act as an umbrella organization to houseservant leadership programs and activities. Carlson will lead these programs as the recently-appointed special assistant to the president for innovation and new ventures. Carlson will help identify and implement projects that meet students’ needs and add educational value.
Bethany College, established by Swedish Lutheran immigrants in 1881, is a college of the Evangelical Lutheran Church in America. The mission of Bethany College is to educate, develop and challenge individuals to reach for truth and excellence as they lead lives of faith, learning and service. Bethany College is on the Web at www.bethanylb.edu (http://www.bethanylb.edu).
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A school to teach folks how to scam others? How quaint. Servant leadership is the biggest red flag. If it has to be cloaked in Christianity that tells us it is a bum deal to begin with.
MLM by its very nature is inherent fraud. Why would we want to teach that??? 97% or more in any given opportunity are doomed to lose money. It is a mathematical certainty. It takes a tremendous number of folks paying in to line the pockets of the selct few at the top of a pyramid.
What a sad statement about the state of education in our country that a college thought MLM was a legitimate course of study.
Soapboxmom
http://www.bethanylb.edu/images/spacer.gif April 5, 2011
CONTACT Robert Carlson (carlsonr@bethanylb.edu), (785) 227-3380, ext. 8167
NETWORK MARKETING CURRICULUM AND CENTER FOR SERVANT LEADERSHIP ADDED BY BETHANY COLLEGE
LINDSBORG, Kan.— Bethany College will add a new network marketing curriculum in fall 2011. The program was created through Bethany’s new Center for Servant Leadership that promotes the awareness, understanding, and practice of servant leadership by individuals and organizations.
Bethany is the first institution to offer network marketing as a major. The program’s mission is to promote integrity, trust, and transparency in network marketing. Network marketing is an emerging business model that is under-represented in business education.
Robert Carlson, M.B.A., professor and chair of business, says, “Entrepreneurs have not been taught how to correctly use network marketing. This has led to many using unethical, unsustainable, and nonproductive network marketing business models. We want to fill the education gap and teach students how to use the foundations of servant leadership to successfully and honorably operate a network marketing business.”
The curriculum includes both classroom education and experience-based practicum with network marketing mentors. Students will learn business practices, planning requirements, compensation plan variables, product distribution processes, marketing and advertising methods, and industry trends.
Bethany will offer both a major in marketing with emphasis in network marketing and a certificate in network marketing. The major is earned with 56 to 57 credit hours, and the certificate is earned with 15 credit hours.
The Center for Servant Leadership was founded on Robert Greenleaf’s characteristics of a servant leader, and its objectives include instilling servant leadership as an interdisciplinary activity, emphasizing responsibility to community, developing leadership skills, and creating sustainable funding sources for program activities. Servant leadership is one of Bethany’s five core values.
The Center will act as an umbrella organization to houseservant leadership programs and activities. Carlson will lead these programs as the recently-appointed special assistant to the president for innovation and new ventures. Carlson will help identify and implement projects that meet students’ needs and add educational value.
Bethany College, established by Swedish Lutheran immigrants in 1881, is a college of the Evangelical Lutheran Church in America. The mission of Bethany College is to educate, develop and challenge individuals to reach for truth and excellence as they lead lives of faith, learning and service. Bethany College is on the Web at www.bethanylb.edu (http://www.bethanylb.edu).
----------------------------------------------------------------------------------
A school to teach folks how to scam others? How quaint. Servant leadership is the biggest red flag. If it has to be cloaked in Christianity that tells us it is a bum deal to begin with.
MLM by its very nature is inherent fraud. Why would we want to teach that??? 97% or more in any given opportunity are doomed to lose money. It is a mathematical certainty. It takes a tremendous number of folks paying in to line the pockets of the selct few at the top of a pyramid.
What a sad statement about the state of education in our country that a college thought MLM was a legitimate course of study.
Soapboxmom