littleroundman
05-26-2012, 10:42 AM
Administrative Law Judge Upholds FTC's Complaint that POM Deceptively Advertised Its Products as Treating, Preventing, or Reducing the Risk of Heart Disease, Prostate Cancer, and Erectile Dysfunction
ALJ Ruling: Some Health Claims for Pomegranate Products Were False and Not Supported by Scientific Evidence
In an Initial Decision announced today, Chief Administrative Law Judge D. Michael Chappell upheld a Federal Trade Commission complaint, and ruled that POM Wonderful LLC (http://www.ftc.gov/os/adjpro/d9344/120521pomdecision.pdf), its sister corporation Roll Global LLC, and principals Stewart Resnick, Lynda Resnick, and Matthew Tupper violated federal law by making deceptive claims in some advertisements that their POM Wonderful 100% Pomegranate Juice and POMx supplements (POM products) would treat, prevent, or reduce the risk of heart disease, prostate cancer, and erectile dysfunction.
An order (http://www.ftc.gov/os/adjpro/d9344/120521pom-aljorder.pdf)Judge Chappell issued with the Initial Decision would bar the POM respondents from making any representation about the “health benefits, performance, or efficacy” of POM products or any other food, drug, or dietary supplement – unless the representation is not misleading, and the POM respondents possess “competent and reliable scientific evidence . . . to substantiate that the representation is true.” It also would bar them from representing that any such product “is effective in the diagnosis, cure, mitigation, treatment, or prevention of any disease,” including treating, preventing, or reducing the risk of heart disease, prostate cancer, or erectile dysfunction – unless the representation is not misleading, and the POM respondents possess “competent and reliable scientific evidence . . . to substantiate that the representation is true.” The order also would bar the POM respondents from misrepresenting “the existence, contents, validity, results, conclusions, or interpretations of any test, study, or research.”
You can read the full FTC press release HERE (http://www.ftc.gov/opa/2012/05/pom.shtm)
ALJ Ruling: Some Health Claims for Pomegranate Products Were False and Not Supported by Scientific Evidence
In an Initial Decision announced today, Chief Administrative Law Judge D. Michael Chappell upheld a Federal Trade Commission complaint, and ruled that POM Wonderful LLC (http://www.ftc.gov/os/adjpro/d9344/120521pomdecision.pdf), its sister corporation Roll Global LLC, and principals Stewart Resnick, Lynda Resnick, and Matthew Tupper violated federal law by making deceptive claims in some advertisements that their POM Wonderful 100% Pomegranate Juice and POMx supplements (POM products) would treat, prevent, or reduce the risk of heart disease, prostate cancer, and erectile dysfunction.
An order (http://www.ftc.gov/os/adjpro/d9344/120521pom-aljorder.pdf)Judge Chappell issued with the Initial Decision would bar the POM respondents from making any representation about the “health benefits, performance, or efficacy” of POM products or any other food, drug, or dietary supplement – unless the representation is not misleading, and the POM respondents possess “competent and reliable scientific evidence . . . to substantiate that the representation is true.” It also would bar them from representing that any such product “is effective in the diagnosis, cure, mitigation, treatment, or prevention of any disease,” including treating, preventing, or reducing the risk of heart disease, prostate cancer, or erectile dysfunction – unless the representation is not misleading, and the POM respondents possess “competent and reliable scientific evidence . . . to substantiate that the representation is true.” The order also would bar the POM respondents from misrepresenting “the existence, contents, validity, results, conclusions, or interpretations of any test, study, or research.”
You can read the full FTC press release HERE (http://www.ftc.gov/opa/2012/05/pom.shtm)